Web designing is more than just mere creation of an attractive design layout and managing content. The art of web designing demands strength, control and finesse just like Rock-Climbing;
STRENGTH – To understand the business needs of the customer
CONTROL – To exceptionally control the business processes in order to get the right information to the right audience at the right time
FINESSE – To device expert strategies that distinguishes your website and makes it stand out from the rest
In contrast to the top-down approach of website designing we recommend using the bottom-up approach as in Rock Climbing. The goal is to climb a rock using 5-Step process until we reach The Cliff – where we could stand out from the rest of the competition!
STEP 1 – BUSINESS ANALYSIS
When designing a website, the first step is to explore and understand your audiences, their needs and expectations and then determine the best approach for maximizing your audience lifetime value. It’s important to gather the client’s requirements and develop a requirement specification. The requirement specification is refined through a series of review process with the client until all requirements are identified and understood.
STEP 2 – FORMULATION OF WEB STRATEGY
It’s not just enough if the requirements are well understood. Perhaps, the most crucial step in the website designing process is formulating strategy for your website. Unfortunately many web enterprises don’t invest time and effort in formulating the right strategy for the customer’s business thereby creating websites that don’t truly support underlying business objectives of the clients. Without strategizing your business ideas based on the market trends, you would end up having a website which is less than effective and could lead to total disaster.
STEPS 3 – CUSTOM WEB DESIGN/WEB RE-DESIGN
Custom web designing is not just a mere step which involves creating an attractive design or a design that is just good enough for the business needs of the customer. Anything that’s good enough is not enough! The website should be centered on innovative customer experience that ensures easy navigation, attracts the right audience and generates ROI
STEP 4 – CONTENT DEVELOPMENT
Content Development is an art. Unlike most other web companies that merely manage information, one should identify what the audience like and determine the appropriate quantity, quality, relevance and clarity that make your content inspiring to them.
We shouldn’t be writing content; instead, we craft content!
STEP 5 – VERIFYING THE UNIFIED SOLUTION
It is important to verify your website as a unified solution to your business needs. The websites being developed needs to be tested by a team of experts who validate the website for the different parameters including Page Layout, Browser compatibility, Navigation, Color & Graphics, Multimedia, Content Presentation, Functionality, Accessibility and W3C HTML Compliance.
For E-Commerce and web applications, we should focus on reliability and security testing in addition to the above mentioned parameters to ensure a complete unified solution.
STANDING OUT FROM THE REST
Having a website is not good enough! How do you distinguish yourself on the Internet from most other enterprises within your industrial sector? How findable are you on the Internet? How does it fulfill your business objectives by having the most sophisticated website yet not being easily findable by the most popular search engines like Google, Yahoo and MSN?
What’s more important than just having a website is standing out from the rest! At The Cliff, you stand out from the rest of our competition!
Leave a Reply