We have become accustomed to advisor travel websites which give glowing accolades of particular travel and accommodation establishments. In the same breath, we have the same travel adviser websites giving some very negative reviews of other similar establishments. Different tour adviser websites may give conflicting reviews of the same products or services, effectively leaving the consumers utterly confused. A consumer is normally after a good trip adviser website to ensure that he/she will make the right choices so as to get the most of the hard-earned money intended for spending.
Many seek advisor travel websites to get information about restaurants, resorts, airlines and trip firms. From certain websites, a consumer may get a feel that the reviews there are cosmetic. A review that sounds too good to be true should be taken for exactly that – falsehood! A trip adviser site with such ‘glowing’ comments will have often had their reviewer provided with a complimentary stay at the particular establishment so as to in turn give it a larger than life tribute. Travel websites should be seen to be impartial so as to provide the true pros and the cons of the establishment under review.
Functional trip adviser reviews often do not need consumer reviews (although they are greatly appreciated) but rather a group of widely travelled personnel who are already accustomed to the luxury standards of air travel, restaurants, trips and resorts. This way, advisor travel personnel can give a clear picture to the anticipating traveler of the minimum service quality to expect by choosing a particular airline, cruise, resort or restaurant.
Independent and upfront advisor travel reviews come from firms that conduct the reviews anonymously. Such firms pay airline fees and reservations for restaurants and resorts just as the normal person. The organization under examination does not recognize the review agent and so there is no way of providing him/her with preferential treatment. There is therefore all the freedom to examine the different hospitality aspects travelers look for when choosing airlines, hotels, tour firms and so forth. Quality of accommodation, modern amenities, response time to customer needs, and ambience are just a few of the aspects a trip adviser checks on when examining hospitality in the travel and accommodation service industry.
There has been an outcry from the service industry about the negative impact trip adviser websites are having on such establishments. Simultaneously, these review websites have received accolades for reviews that have helped some of these establishments improve their services. On the whole, however, it seems that travel advisor sites are here to stay as long as people are looking for good travel experiences.