Education is the need of a society which can never be underestimated at any case because it helps in the overall personality growth of students. Moreover, it also helps to construct and enhance the intellectual horizon which is the utmost requirement to sort out the intricacies of life.
Still in some conservative parts of the world, it has advertently thrown on the back seat of importance. Therefore, if you want to yield the benefits of education, you have to first acknowledge its inevitable importance. Same goes with the education brand marks.
Just like the way education has been undervalued in some parts of the world, teaching logos have been treated the same way. Most of the educationists do not feel the need to create a brand mark identity that would define their concept of education to the world but now with such a drastic increase in the learning institutes, they have realized a necessity for creating the brand mark for their business.
What sometime lacks are the required features that an education brand mark should posses which are underlined below.
The first thing that a graphic designer should do is to start thinking from the perspective of the student who will be attending a particular institute. For example;
A student wants to know about the specialization of the institute so that he would decide if he really wants to join it or not. For instance; if you are running a kindergarten then your brand mark can have a combination of bright colored animated cartoon. On the other hand, a university logo would have something serious and decent in it.
A student wants to know how your institute is different from the rest.
A student wants to know what the motto of your learning institute is.
If a teaching logo is clearly defining the preceding three points then there is no way that your corporate identity would not scale the heights of success. There are other features as well that your brand mark should comprise but the preceding ones are the most important ones.
Secondly, he should be careful in the color selection because every color has a certain meaning that should be intelligently imparted in the minds of the viewers. What I have seen is there is a frequent use of bright and vibrant colors in such brand marks. You can also make a good use of them but your brand mark would definitely look unique if you will come up with a different color combination.
Thirdly, it should have the ability to inspire the students for the pursuit of knowledge and education. Would not it be useless if the corporate identity you are designing is not capable enough to attract the students towards your learning institute?
Finally, it must be flexible enough to be utilized anywhere from a poster to sweatshirts to t shirts etc. because sometimes people end up on brand marks that becomes blurry when resized.
Hence, if you will meet the preceding criteria then you will surely end up on a perfect brand identity solution.
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