Postcards have been sent since the early times. It was one’s communication with their loved ones and friends to tell them how they were and where they are. Postcards used to showcase monumental places and beautiful landscapes nowadays you can personalize it with your picture in that place or you can customize the words. Businesses send postcards as well to advertise their products or services.
Here are a few easy ways to make that postcard you have in mind:
1) Think about your target market
Your target market are the people you want read your postcards, this is specially important for businesses who wants to print bulk postcards because you will have a generalized design but will still cater to your target’s preference.
2) Think about how many postcards are you expecting to print
With your target market in mind you can easily count roughly just how much you may need for printing. Ask your printers as well if your prints have reached the bulk amount since normally bulk prints have more discounts.
3) Find a good picture
Pictures are everything for a postcard. Pick a picture that highlights or explains what you want to share. Be sure your pictures are professionally done or taken to catch more attention compared to what you have taken. Unless you are a professional photographer, ask someone else to take this picture for you. Photographers have their own expertise as well so tap the right one.
4) Think a short text you could include with the picture
Do not stuff long phrases in the postcards. Postcards are meant to have very short sentences or nothing at all. Use it to explain the picture or to relay information about a service or an event and cut it to just that. Try not to use jargons unless you will be sharing it to a specific group of people, otherwise use a simple language.
5) Create a good layout for your postcard
Put together your pictures and text and lay them out to fit your postcard. Remember to make it look enticing and pleasing to the eye. Colors and pictures must be chosen carefully. If you are having trouble putting them all together go ahead and request the help of a designer.
6) Seek the help of a good designer
If you are having trouble creating your own layout then go search for a good designer. The more professional your postcard looks the better for your sales or information dissemination. So you most definitely have to worry if a professional does this for you.
7) Find a good printer
A good printer must be reliable in all factors: creates quality prints, meets deadlines, have a lot of options (for colors, boards, paper, gloss, cuts, slits etc.) and gives great customer service. Research for what people say about your chosen printers and make sure you know what you are getting in to. Quality prints must be perfect form cover to cover and must meet the agreed date. Check their online presence as well and what other people say about them, chances are you will get either several rants or raves from that company and realize you need to search for another printer.
Postcard printing is one good way to showcase and share everything you want share. Postcards not only succinct everything you want to say, it also highlights what you want to share so make sure you make one that greatly puts you in a good light.
For more easy tips and wise ideas about cost effective and impressive print materials visit: postcard printing.
Leave a Reply