Wine manufacturers have all come to recognise the branding value in wine bottle labels and after the quality of the wine inside the bottle, it’s the label on the outside that draws the consumer to buy their particular wine.
From humorous names and quirky pictures of frogs or goats on the front label to the telling tales of generations and history on the back labels, a lot can be said on wine bottle labels other than the standard wine information such as alcohol percentage, cultivar, region and producer or brand, etc.
Often individuals can also buy unlabelled bottles of wine directly from the cellar door, which is ideal for self-labelling specifically for events such as birthdays and anniversaries or to commemorate and personalise a special or corporate event.
When reading a wine bottle label, it’s important to keep in mind that, in the case of a mixed blend of wine, the predominant cultivar is listed first, i.e. “Cabernet Sauvignon – Shiraz – Merlot” it indicates that the biggest percentage of wine in the blend consists of Cabernet Sauvignon, followed by Shiraz and the smallest amount is of Merlot, for example a 50% – 30% – 20% split.
Most wine bottle label printers will print wine bottle labels on the correct adhesive paper that will fit most labelling machines. The shape of the adhesive paper can also be specified and cut to a certain shape and size to lend a further personal touch to the labels.
Whether you’re printing wine bottle labels as a producer, company or individual, it’s one of the easiest and most effective special touches to make an impact, tell a story or be remembered by, so next time you host an event, make sure that your wine bottle labels say what you want them to say.