Once you launch your marketing campaign with catalogs, it will take a life of its own more or less. All the gears for distribution will turn and function, and you will probably have difficulty controlling it. That is why it is important that you are sure about your color catalogs before you actually commence that campaign. You must ask the right questions so that you know exactly what you will be producing in your catalogs.
Let me give you the five key questions that you must first ask before you commence your catalog marketing campaign. This will help you ascertain if your catalogs really are fit for printing and marketing, or if they still need some work. So go ahead and try to ask these questions.
1. Is your catalog design distinct from others? – This is the first thing that you should ask. A catalog design must always be distinct from others in its level. Why? Because you will want of course to be noticed more easily by your readers.
If catalogs look almost the same with the same size, configuration and (god forbid) the same color scheme then they will all suffer in a sense that people will get tired of them. You do not want that to happen with your own catalogs, that is why you should always look through your catalog rivals and create a catalog design that is distinct from them.
2. Does your catalog have a good selling proposition to readers? – At the cover of your catalogs, you must already project your unique and good selling proposition. It is important that you do not JUST tell them to buy your items.
There must be a good proposition that compels them internally to actually buy those items for themselves. So make sure that your title, design and supporting content in the catalog cover all communicate that selling proposition. Otherwise, they won’t be worth mass producing for marketing.
3. Is your catalog configuration appropriate for your deployment plans? – Take note that most color catalogs will be deployed and not just left on a location for pick up. This means that for your color catalogs, it is important for you to check and see if their configuration will be appropriate for those deployment plans.
You don’t want your catalogs to not fit those racks, or envelopes that will be used for easier deployment of those prints for marketing. So try to do some sample catalog printing and check if your own prints are appropriate for those chosen deployment methods.
4. Is the material quality of your catalog printing appropriate? – Make sure you also ask yourself about your choices for materials in catalog printing. The material quality of your catalogs will actually establish the general look of those prints.
Higher quality catalogs are of course more impressive but lower quality catalog materials are of course cheaper and more practical. Depending on your competition and of course your industry, you will want to adjust the specific quality that you use for your full color catalogs. Make sure that you take this into account so that you can print the most ideal catalogs for your situation.
5. Have you emphasized all possible response methods? – Finally, ask yourself if the response methods within your catalog design have been emphasized. Most audiences actually need that call for response. Otherwise they will just read and forget your catalogs most of the time. So review your response content and make sure that you can see them easily amidst your catalog layout.
Once you have answered all these questions properly, then you should have a green light for full scale catalog printing and marketing. Those questions should have helped you shape and form your catalog layout and content into an effective and acceptable tool for marketing.
Visit this site to experience high quality print products that would surely make an impression: catalogs.
Leave a Reply