Hair Relaxer One of the Focal Points at Recent Hair Show

A recent natural hair expo held at Atlanta drew quite a bit of attention. One lady stated that she waited in line for over half an hour just to get inside the venue. What was drawing so much attention? Most are drawn by the appeal of better looking hair and with it a better overall life. For many women who have hair that is naturally kinky or curly, the idea of a hair relaxer is a boost to their ego.Why not go Natural?

The hair care industry is big business. Recent data states that hair relaxer products, and other similar items, make up over $10 billion in sales annually. Even though most of the country has been gripped by a deep recession, women are still finding ways to afford the different treatments and products that offer them the look they desire. Most of the women with natural curls prefer the sleek, relaxed look that is so common among celebrities from TV to movies to music. Young girls and women long to look like their idols and so they are willing to pay for it.

Documentary Discusses the Trend

Some would think that only women with curly hair are interested in the subject of hair relaxers and it would not be a mainstream topic. However, the comedian Chris Rock appeared in a documentary focusing on naturally curly hair and the remedies used to straighten the locks. Mr. Rock was intrigued by the topic based on a conversation with his daughter who wanted to have straighter hair.

Chemicals vs. Heat

Some people prefer using creams and gels to get the desired look for their hair. Others prefer heat in the form of a straightening iron. The iron will work but it typically only lasts a short time. Most women prefer the hair relaxer creams for their longer lasting effects. The creams allow users to not only get straighter hair but also the opportunity to shape it according to their desires. This type of flexibility is one reason the chemical products have enjoyed a large growth in the past several years.

Hands on Treatment at the Show

The Atlanta expo drew a large crowd of female customers as well as numerous vendors hoping to convince people to buy their latest products. Most vendors had attractive women stationed at their booth with a wonderful hairdo to serve as an example of how the product could help other patrons.

Some vendors were handing out samples packs of their hair relaxer products while other companies went so far as to allow a handful of women to experience the products first hand by sitting in a salon chair and having the product directly applied to their hair.

Finding good hair relaxer products is quite easy for consumers. Most stores have sections devoted just to these items and online outlets are narrowing their focus to provide hair relaxers for women with all kinds of unmanageable hair.

Larry Chandler is a freelance writer for Fresh Look Hair, an online retailer offering the latest hair relaxer products and tips on how to use straighten hair products. Visit their website to see the full range of products at Freshlookhair.com.