If you’re ready to take on a managerial role and have an interest in advertising, a job in Advertising Account Management may be for you. Professionals in this field are responsible for managing clients’ accounts and the work for advertising account executives. Their job includes advertising research, dealing with client budgets and administration.
Aside from having strong managerial skills, Advertising Account Managers should be organized and detail oriented. They must also have excellent verbal and written communication skills, as they will be in constant contact with clients. In this regard, these professionals must be able to listen to their client’ needs and understand their requirements and demands in order to see how their company’s products and services can help. Lastly, advertising research skills and creativity as essential because advertising often requires out of the box thinking.
It is not just enough to possess these skills. Interested people should also attend a college or university, such as Centennial College, which offers a three-semester graduate program in this field. Applicants to the Advertising Account Management program must submit an official transcript demonstrating proof of successful completion of a post-secondary diploma or degree program. They will also have to attend a program admission session during which a writing test and questionnaire will be conducted. Centennial College will also consider applicants presenting a combination of partial post-secondary education and relevant work experience.
The Advertising Account Management program focuses on getting students ready for employment in a short amount of time. Therefore, it is an intensive course. Providing hands-on skills, students participate in courses such as: Advertising Research, Strategic Planning, Media for Account Managers, Copywriting Techniques and others. To enhance training, professional computer software, media planning and research systems are available on-site.
In addition, the Advertising Account Management program features a 15-week placement. Having been equipped with practical experience using professional computer software and research systems, students enter the placement with career-ready skills. They apply their knowledge and gain new insight from the professionals with whom they interact during their placement. These combined factors ensure that they are ready to enter the job market as soon as they graduate.
What exactly is the job of professionals in this area? Essentially, they act as liaisons between a company and its clients. Advertising Account Mangers find careers within: advertising agencies, sales promotion, event marketing, interactive marketing, direct marketing, account planning, research, client marketing. In these various companies, they must ensure that clients are maximizing the value of the products and services provided. It is also their duty to maintain, retain and usually up sell to their portfolio of clients or accounts. Specific tasks vary from agency to agency, but usually involve: managing a portfolio of accounts, dealing with all aspects of an advertising campaign, researching new business leads and “pitching” ideas, achieving sales targets by using existing networks of industry contacts to generate revenue, leading project management activity, attending client meetings and completing administrative work, as required.
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