This article will help you choose the right media for your advertising. Ineffective advertising can be devastatingly costly and is usually a result of hasty and unplanned execution. An ideally and properly executed advertising blitz can make your business grow dramatically. But before that happens, you must first find out which one works out best for your company. You may use trial and error at first but make sure to give it enough time and monitor its results very carefully. No accurate result is instantaneous.
So how would you know which advertising media best suits you? Smart Touch has prepared some tips to help you out:
1. Don’t advertise in a medium that reaches only a tiny fraction of your market. After knowing your target market, find out which type of media best reaches them. For example, a magazine specifically targeted to a certain audience can give you a higher percentage of readership compared with advertising in a local newspaper even in a peak period.
2. Ask clients. Do your research by asking both new and existing clients which ads they liked and from which media they found your company. Not only this method will help you narrow down the options for the type of media you are considering to use, this will also help you improve the existing ones that you are using.
3. Consider your budget. Because your competitor uses a more expensive type of media must not mean you should also do the same. Remember, not all that are expensive are effective – one may work perfectly for one company but may be disastrous to another. There are many types of media which are less expensive and will provide you with the same or better results than the expensive ones.
4. What is your real message? The advertising media is like a gun and your message is its bullet. For your message to stand out, it must be clear and direct. No one knows your company and your services better than you do. You may have a good media but a lousy message and vice versa. Therefore, it all depends on you whether your message will be on target or not.
One of the pillars on which business is built is advertising. Hence it is very important to choose the right medium in order for you to save unnecessary costs, reach out potential customers and ultimately expand your customer base.
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