Fashion brands have movie stars and supermodels. Weight loss programs have fitness instructors and nutritionists. Dating services have relationship experts and counselors. Whatever industry you belong to, people look into figures of authority for advice and ultimately influence, these selected few have the biggest clout over the market’s purchasing behavior. For sure, it has happened… [Read More]

While Internet marketing has opened a wide door of opportunities for businesses and advertisers, it also presented several challenges. One of the hurdles and Internet marketing firm when managing an online advertising campaign is efficiency. Think of it this way. You are a fisherman and you want to catch tuna. So, you sail to the… [Read More]

Getting customer feedback is nothing new in the world of marketing. Businesses are always interested to know what their stakeholders think to improve their products and services. Previous methodologies used to gather comments include surveys sent via snail mail, focus group discussions and on-the-spot interviews. The preparation and planning for the said methodologies take time… [Read More]

A few years after its first generation was launched, the iPhone has definitely emerged as an icon of modern-day communications and can arguably one of the most groundbreaking inventions of the century. Aside from its sleek design and full touchscreen capacity, what makes this device really revolutionary is the access it gives users to a… [Read More]

Cloud computing has been one of the buzzwords in the information technology sphere. Instead of storing and managing data in bulky servers, cloud computing allows businesses to do this using remote servers that can be securely accessed anytime and anywhere as long as Internet access is present. This has enabled many businesses to save on… [Read More]

Arguably, blogging can be considered as the first form of social media, a personal nook in cyberspace where people dumped everything and anything that’s on their mind. In no time, these virtual think tanks became primary resources of information and have morphed from personal spaces to a knowledge base of virtually everything and anything under… [Read More]

Social media can be perceived as all fun and games so it was initially difficult for businesses to see the value it can bring to their overall internet marketing strategy and how it can contribute in achieving its various objectives. Then marketers took the social networking leap of faith and many have experienced significant successes… [Read More]

Localization – every PPC marketing company has given this expert advice, especially to businesses whose scope is limited to a particular geographical area. However, for those who have dreams of expanding, these localization tactics can be slow to produce conversion and can be ineffective in building international brand equity. Think global, act local – this… [Read More]

You might be wondering, why go back to basics? PPC advertising services have been some of the pillars of internet marketing and have evolved to more advanced concepts in the recent years. The same mentality is where most PPC nightmares start. An SEO company may go right ahead and jump into groundbreaking strategies and execution,… [Read More]

Money makes the world go round – this is true in traditional marketing and it still holds true in pay-per-click. Every PPC marketing company knows that the amount of money you or your organization is willing to spend is directly proportional to the level of success of your advertising campaign. However, as important as how… [Read More]