So you’ve turned over search engine optimization to a Maryland search engine marketing company who specializes in Maryland SEO but you’ve got some questions about social media. If you don’t know what you’re doing, social media can be time consuming—here’s how we help our clients with SMO efficiently and effectively—if you’re the DIY type, put these practices to use.
Although social media is a key component of any online marketing strategy and goes hand in hand with Maryland search engine marketing, it’s not magic and won’t bring leads pouring into your company. Maryland SEO and social media planning is hard work. However, there are certain plans you can set in motion that’ll help you take care of social media in a tight, streamlined strategy.
What can you hope to achieve from a social media campaign?
Improved search rankings
Increased traffic and subscribers
New business partnerships
Qualified lead generation
Reducing overall marketing expenses
Start Up Tasks:
- Set a goal. What are you trying to accomplish? Do you want to drive traffic to your website? Increase thought leadership? Generate buzz, leads or sales? Choose two goals and target your efforts to reach those specifically.
- Profile creation. Ensure you have all the social media accounts set up on the networks you want to target. Your Maryland SEO and Maryland search engine optimization company can help you optimize these profiles and get them ready to roll. Twitter, LinkedIn, Facebook are good starting points—include a professional photo/logo, content about your company, and a link back to your site.
Maryland SEO Experts Share This 10 Minutes a Day Strategy:
Facebook: You should monitor wall posts, comments, and likes—your goal is to react to important items in your business’ News Feed and try to get your wall posts featured in others’ News Feeds. Comments and wall posts that receive an exceptional amount of Likes and comments often show up in others’ News Feeds.
Twitter: Don’t be overwhelmed buy the mad clutter of Twitter—seek out the valuable information. Stay on the lookout for, “Should I buy (your company’s) product or a (competitor’s) product?” You can jump in with a response, offer helpful content about your business, perhaps point the person to a customer of yours. Be on the lookout for industry questions—being helpful by answering someone’s question is an excellent way to develop credibility. Regularly participating may bring you new leads if your audience is looking for a product or service related to one your business provides. If a customer or potential customer tweets for help, notice and respond accordingly. Lastly, stay alert for complaints and feedback—acknowledge and resolve issues when you can.
Want to learn more about Maryland SEO and SMO? For more information, check out Part 2: The “8 Minute Abs” of Social Media: A Tight, Streamlined Strategy For Small Businesses – Part 2
Erica Ronchetti works for Maryland Internet Marketing, a Maryland SEO company. If you have an interest in Maryland Search Engine Optimization or would like to learn more about SEO, MDIM would be happy to provide more information.